About Us !

About Us


1985 - 1991 – Did a National Diploma in management & law ( University of South Africa)
1991 - 1993 - Studied Law through ( University of South Africa)
1984 – 1997 Connected with the SAP to rank as Captain.
1991 – 1995 Designated Police Officer and Liaison Officer with the Media.
1995 – 1997 Was a Board member of the Western Cape Liquor Board, chief of staff, prosecutor, convene hearings/ meetings and consider applications for liquor licenses, and the Legal adviser of the SA Police in Trade Industry. All delectable powers of Chairperson, was delegated in terms of Section 183 of Act 27/1989 to him.
1996 – Wrote the manual for all Liquor Officers Western Cape.
1998 - Qualified as an Microsoft Certified System Engineer.
From 1997 – Present. Liquor Licensing consultant/specialist and legal adviser.
2015 - Wrote the manual & Guidelines for all Liquor Officers Western Cape & Law Enforcement for the New Western Cape Liquor Act.
2014 – In progress in writing new manual for all LAW Enforcement Liquor Control and Liquor Officers Western Cape for new liquor Act 2008. All Training to law enforcement and for designated liquor officers on request.
Alfie Crous is also a fully experienced Sound Engineer and Music Producer.
Experienced in all sound Proofing and reducing noise levels.

Read more

Our mission


We are a premier national Liquor Law advisers that strives to achieve results that exceed expectations through Our Commitment to Our Clients Adding maximum value to their applications * Handling complex and sophisticated matters locally and nationally. Being accessible, efficient, responsive and technologically sophisticated * Our Commitment to Our Communities Providing extensive and worthy pro bono and public service * Promoting active involvement and leadership on the part of our firm and ourselves * Our Commitment to Ourselves Sustaining an enriching environment through diversity and teamwork * Striving to improve while celebrating our accomplishments * Assuring career opportunities by sustaining growth and financial strength *


Our mission is to provide high quality legal services with integrity, professionalism and respect for our clients and the community. In doing this, we enjoy and strive for a collegial group practice while recognizing that our principal goal is to serve our clients effectively. IN PURSUIT OF THIS MISSION, WE WILL HOLD TO THESE VALUES: * EXCELLENCE. We strive to become one of the most sought-after providers of legal services in the region. * SERVICE. We endeavor to meet or exceed the expectations of our clients in all aspects of their legal representation. * ENCOURAGEMENT. We promote a collegial atmosphere in which all individuals are encouraged to learn, improve and excel and to become leaders in the legal, business and civic communities.* STRENGTH. We conduct our affairs to provide the financial strength and growth necessary to attract and keep the highest quality service. * DIVERSITY. We encourage diversity among our members and respect for differences among us.* SUPPORTIVENESS. We work daily to enhance the supportive attitude, common bond and collective sense of humour — the special working atmosphere — which is a hallmark of our firm. * COMMUNITY. We will pursue our belief that individuals with a sense of family and community and with interests outside the practice of law are better for it.

Our principles


We practice within the boundaries of our competence, which derives from relevant education, training, acquired knowledge and professional experience. We are straightforward about what what are—and are not— competent to do. In cases with elements outside our competence, we consult consult with other or refer clients to appropriate colleagues. We continually update our knowledge of educational options, both in breadth and in depth, through such activities as site visits, attendance at professional conferences, continuing education and professional reading.


We treat our clients with respect and decency, with sensitivity to their special strengths, values and needs. We are aware of and sensitive to cultural, individual and role differences, and do not discriminate or condone discrimination based on age, race, gender, sexual orientation, language, religion, ethnicity, disability, national origin or socioeconomic status. Our role is to serve as advisors, to question, coach and encourage clients to fully and honestly express the best that is within them. Our primary obligation is to assess, make recommendations for, and represent each client accurately and fairly based upon a professional evaluation of the circumstances, requirements of the case, and needs .


We subscribe to and practice ethical, honest, and respectful behaviour in all actions with our clients, the public. We are responsible for the integrity of our own actions and the actions of our associates and employees.